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Why Ten Thousand Choices?

We make choices every day about our health, our relationships with our family and friends, our work, our finances, our physical space, our appearance, our communities, and more. These are the important choices. On top of that, we are constantly making choices as we shop, drive and interact with the world around us. Then in the background of all these conscious choices we must make, there is the ever-present din of social media posts, political updates, fake news stories, real news stories (not always an improvement), world events, meetings, emails, phone calls, and the list goes on. Each one of these can present us with choices – whether to read it or not, whether to believe it or not, whether to act on it or not. The noise is deafening. It’s overwhelming.

On average, we are probably making some sort of conscious choice at least every 3-5 minutes, during the entire waking day.  That's around

  • 20 conscious choices every waking hour

  • 350 per day (assuming you get 8 hours of sleep, who are we kidding?)

  • 10,000 conscious choices per month. Give or take.


The Ten Thousand Choices planning process starts with the premise that we have 10,000 or more choices each month to start with. When making significant changes to your life, a week is a bit short to see any real, long-term impact, but a month provides a realistic and practical time frame for making some significant, lasting life improvements. Hence, Ten Thousand Choices. So we will start by diving into the 10,000 choices that we make in a given month and then go from there.


Together, we will create a guiding vision and a working document (AKA "plan") that will focus on the most critical core choices that directly affect achieving the vision. The plan will help you recognize those choices and will be preloaded with the “right” choice, all you have to do is seize the opportunity.

It's Complicated...

There is a lot going on behind the scenes when we make choices. Consider this:

You Face 6 Challenges for Each Choice You Make

Choice presents itself

Challenge #1: To recognize a critical choice exists

External influences

Challenge #2: To understand how environment and other external influences affect choices

Internal influences

Challenge #3: To be self-aware

Make your choice

Challenge #4: To have a plan in place before the choice even becomes a choice

Act on your choice

Challenge #5: To overcome inertia, bad habits, procrastination and fear

Readjust your life plan

Challenge #6: To be resilient in the face of failure, gracious in the face of success, and keep pushing forward

This is all good stuff

No matter what you are personally working through right now, it is a fabulous time to be alive. We have so many choices presented to us that previous generations did not. I can sit at my desk and find an answer to just about any question I can dream up (or at least a blogger’s opinion and a troll’s reaction). I can touch an icon on my phone and see where my kids are (well at least see where their phones are). I can be reasonably comfortable that due to advances in medical care and public safety, I will live to a ripe old age as will my friends and family.


Most importantly though, I am 100% sure that if things go off the rails – if there are financial hardships, if someone gets sick, if some series of unfortunate events (a great book series by the way) unfolds – I know that because of the wonderful time in which we live, and in this world of boundless opportunity (regardless of what the political pundits say), I am capable of identifying opportunities and making good choices. Everyone is. And even if things aren’t going south, being able to make the good choice over and over, maybe even 10,000 times a month, will bring you closer and closer to your ideal life.

So let's get to work

Nine assignments.

Complete them in one sitting or over the course of a month. Your choice. 

Download a free 2018 planning checklist and program overview to see if the Ten Thousand Choices planning process is right for you.